of the webpages are linked together on the Fair Trade website (currently more than 700 pages) it grows every month, so you get more bang for your buck every single month. Tom: I think you guys have a real shot at turning around the Internet landscape for all locksmiths. I see no reason why every locksmith shouldn’t join in to help their business and our industry. Tom: Locksmiths just need to go to www. fairtradelocksmiths.com, search their ZIP code, and see if they’re listed. Click to verify your listing, and we’ll get the process started. Once we verify your com- pany, you’ll be changed to being listed as “verified.” That is the free part. If you’re interested in additional services, such as our webpages, just email us at info@ totalsmg.com. Our team will build your personal webpages very quickly and pro- vide SEO reports every month so you can track all progress. Tom: Gary, I just have one more question: I’m a businessman so I have to know two more things. Is there any special recogni- tion for the ALOA members, and what is your bottom dollar? $20 is already a heck of a bargain but what else can you do? Gary: Tom, you drive a hard bargain, but listen to this. With ALOA SPAI permis- sion, we can add the ALOA logo to the members’ pages. Embedding the ALOA logo into each locksmith’s web page will further improve SEO. The combination of expert SEO services with the 50% dis- count for ALOA members will push the “real” locksmith companies to the top of the first page. Tom: Dear readers, Gary sold me, and I signed up for 15 area names within a 15- mile radius of my shop in Finleyville, PA. Now, I thought that I had these ar- eas covered because I currently service them. Boy, was I surprised to see that I was wrong. Here’s what I did. I don’t advertise safe work, yet I receive a fair amount of calls through my locksmith ad. So, for the test, I only listed safe openings and repairs 20 different ways to zero in on the buzz words that someone may search. I usually receive two safe-related calls a month. In the first month my pages were up, I received nine safe calls that resulted in more than $2,600 in revenue. om Resciniti Demont, HC, CAI, CFDI, CFL, MIL, CML, CMST, ICML, FDI, ARL Preserident echnical Services Inc. echnicalServicesInc@ WWW.ALOA.ORG SEPTEMBER 2016 KEYNOTES 17
