EXECUTIVE PERSPECTIVE Take Advantage of Your Benefits — Then Pass It On A LOA membership is a two-way street — you make us strong with your commitment to our industry and your involvement in our organization, and in return, we provide a host of member benefits to boost your career. Every quali- fied locksmith and security professional can take advantage of these benefits to see his or her business, career and bottom line soar. If you’re an old pro at ALOA, maybe you need a refresher on the resources at your disposal; if you’re a newer member, now is the time to explore what ALOA can do for you. All of you are the experts on the ins and outs of our industry, and it’s up to you to pass these benefits along to the next generation. A Sampling of Benefits ALOA is a vast network of the world’s best security professionals, and together we work to make each other better. We offer a range of professional development re- sources, from year-round classes at the new Aaron M. Fish Security Training Center and online, the Proficiency Registration Program for industry certification and our specialized professional organizations such as the International Association of Inves- tigative Locksmiths, Safe & Vault Techni- cians Association, ALOA Latino and ALOA Institutional Locksmiths. Finally, the an- nual ALOA SPAI Convention and Security Expo provides a space for the whole indus- try to learn, grow and create together. These are all unique opportunities to share in the wealth of knowledge your security industry peers have to offer — don’t miss out! 6 KEYNOTES MAY 2015 Helping Your Business and Career Does your career need a boost? The name brings legitimacy to your bu in an industry fraught with fraud list our members on FindALock com, a consumer resource for lo local locksmiths, to bring visibility t trustworthy names we represent you utilized the Columbo video t recently sent to you to share wit customers? This video is aimed a sumers, informing them about the s mer problem in our industry. Further, our job center and referral ser- vices are designed to help members flour- ish at any career stage. And of course, Keynotes magazine is an indispensable resource for knowledge, advice and in- dustry news to keep your business on the cutting edge. Recruiting new members isn’t just about strengthening individual busi- nesses—it’s about furthering the causes we stand for. We take our role as a repre- sentative of the locksmith and security industry seriously and frequently take a stand in legislation. We participate in state and federal licensing issues, pro- vide legal guidance and create public service announcements so our members are up-to-date on the latest in security law. Our eye is always set on improving the state of the industry with our mem- bers in mind. Your numbers and exper- tise buffer our influence, and together, we carry weight in legal decisions made about our industry. “Recruiting new members isn’t just about strengthening individual busi- nesses — it’s about further- ing the causes we stand for.” ALOA is growing, and part of your re- sponsibility as a member is to extend the value of our organization to the next gen- eration of locksmiths and security profes- sionals. Talk to young and budding lock- smiths about your experience as an ALOA member, or nominate someone you think deserves a place among us. With more members, our influence, resources and reach grow — to the benefit of all of us. Mary A. May Executive Director [email protected] WWW.ALOA.ORG