EXECUTIVE PERSPECTIVE Don’t Miss Out on 2021 Opportunities! looking at your business and trying to find ways to boost income. Be sure to take a look at Noel Flynn’s article in this issue on the traits of successful salespeo- ple. Whether you’re in sales yourself or employ people who sell for you, this ar- ticle is well worth reading. Here’s to good sales in 2021. I Member Renewals And as we begin 2021, remember to re- new your ALOA membership. If you haven’t taken a look at your membership renewal materials, be sure to check your mail or email for a reminder about all you receive. Your member benefits can help your business and your career through- out the year — from access to technical information to professional bonding and customer lead referrals. If you have new employees or coworkers, talk to them about becoming ALOA members so they can join you in taking advantage of all of the discounts and classes. Remember that memberships expire December 31 each year, so don’t let yours lapse. To renew your membership, visit www.aloamembers.org. If you have any questions about benefits or need assistance, please email [email protected]. 6 KEYNOTES JANUARY 2021 hope you all had a wonder- ful holiday season and that you’re excited to begin a new year of opportunities. Aſter a difficult 2020, you might be Keep in mind that members receive a discount on education offered by ALOA, including at our conventions, so be sure to renew before you sign up! ALOA ID Cards Aſter you take care of your membership renewal, make sure that you have an up- to-date ALOA photo ID card for 2021. These cards assure customers of your le- gitimacy by showing your affiliation with an international professional organiza- tion. Give customers peace of mind that they are working with true professionals. We offer one free photo ID card to new members, and additional cards are only $15. Contact membership@aloa. org to get your form to request a card, and we can also answer any questions that you have. Upcoming Events The annual SAFETECH convention is fast approaching, and registration will soon be open online at SAVTA.org. This year’s SAFETECH will be held in Reno, NV, at The Atlantis. This venue is a bit off of the main casino strip, so it’s a bit quieter but provides a fantastic location. Join us there April 12-17. It was a great disappointment to not be able to hold our conventions last year due to the pandemic, so we are greatly looking forward to 2021 events. Take a look at the SAFETECH information on- line to see how we are making this a safe event for you all to attend while receiving valuable education and networking op- portunities. Browse the classes and see what interests you, and consider learning some new skills. While planning SAFETECH, please also save the date for the 2021 ALOA Convention & Security Expo July 25-31 in Orlando, FL. This year, we’ll be at the Caribe Royale, and we’re excited to be at this new-to-us venue while you “Imagine Your Future.” Be on the lookout for more informa- tion about the convention soon. We’ll be keeping members updated in Keynotes and online at www.aloa.org via the ALOA Conventions tab. Thank you, as always, for your support of ALOA through your membership and beyond. We’re all looking forward to an- other year of working with you. Mary A. May Executive Director [email protected] WWW.ALOA.ORG
