EXECUTIVE PERSPECTIVE Gearing Up for the New Year lined up for this year are even more spectac- ular than before, starting with the Security Leaders Forum, themed “Get Ready For the Next Level” and designed to deliver career- enhancing opportunities to business own- ers and senior staff in the security industry. Aſter the 2015 Security Leaders Forum, B you will know all the major players in the industry. Share trade tips over a golf game, enhance your knowledge while networking at three main receptions, or hang out aſter hours at one of Rancho Bernardo Inn’s many social venues. Two leading business experts will deliver game-changing breakout sessions to power up your business and stay ahead of security trends. Krista Covey, director of the SMART Start Business Incubator program, will de- liver a two-day interactive workshop de- signed to arm you with tools to revamp your core business strategy, boost your market- ing performance and get profitable results. Marshall Merrifield, president/CEO of Bluewave Security, will speak on succession planning and current economic trends. His important message will encompass ways to lead for today and tomorrow, reinforce your business’ future and make the economy work for you. Private one-on-ones with manufacturers will put your business on the map. Leave your competitors in the dust — take ad- vantage of exclusive deals, indispensable 6 KEYNOTES JANUARY 2015 reak out your planner for 2015 and start marking down all of the great events this year that you won’t want to miss. The events contacts and renewed relationships at these crucial face-to-face meetings with your most important suppliers. And don’t forget to bring your spouse. You and your loved one can relax at the Rancho Bernardo Inn’s luxurious day spa, complete with indoor steam room and Ja- cuzzi. Guests may take 10% off anything from the full menu of spa services. For more information on activities in the area, visit www.aloa.org/conventions. Aſter the excitement of the Forum, be sure to sign up for the SAFETECH 2015 conven- tion, taking place April 20-25 in Reno, NV. This event is a one-of-a-kind favorite for safe and vault technicians around the world. On offer this year are top-notch technical training classes from world-class instruc- tors, exhibits from top industry suppliers showing off their latest innovations and countless opportunities to network with industry peers and pros. The SAFETECH convention will be a blast, but there’s still more to look forward to this year. Our biggest event of the year, ALOA 2015, will take place July 19-25, with bonus Sunday classes on July 26. Come expe- rience the excitement of hands-on training, first-class networking and a cutting-edge industry trade show in Reno, NV. The new year promises to be a good one. We hope to see you at all these events in 2015. “At Security Leaders Forum, two leading business experts will deliver game- changing breakout sessions to power up your business.” YOUR ONLINE EDUCATION ALOA offers Web-Based Training (WBT) courses on the latest security technology, with member-only discounts that include: • Around-the-clock access for learning at your own pace, in your own time • Comprehensive and complete lessons with interactive audio/visual training • ALOA PRP re-certification program points • Downloadable course notes For more information about ALOA membership benefits, contact [email protected] or (800) 532-2562. Your Business. Your Industry. Mary A. May Executive Director Your Association. Your Future. You Hold the Keys. WWW.ALOA.ORG