PRESIDENTIAL PERSPECTIVE Make Your Convention Plans subject of licensing. It was very interest- ing to see all of the diverse opinions on the subject and nice to know that many of our members are taking the time to read Keynotes magazine. I would also like to publicly thank I Jackie and Steve Bright for all of their hard work putting on the NCLA tradeshow and Barbara McGowin for all the hard work she put into the ALA tradeshow. I was able to attend both shows and they were both very well organized and successful. In this issue of Keynotes, you will notice that the annual pricing survey is included. I would like to caution everyone that this survey should not be used to set your prices by. The answers to the survey came from many different members from all different markets. Some might be from large metropolitan areas, while others may be from very rural areas. Some areas may have very few locksmiths, while other areas may have a very high saturation of locksmiths. However, it can be interesting and useful to see what others are charging for services in different parts of the country. When setting your prices, you should take many things into account, such as the full cost of the goods being sold, the market you’re in, your skill level (or what you’re worth), WWW.ALOA.ORG would like to thank all of the members who emailed me and gave me their thoughts and opinions on the and even the percentage of profit you would like to make. So, I hope everyone enjoys looking through the pricing survey and finds the information useful — just don’t set your prices based solely on any pricing survey. Now I would like to address all of our safe technicians. If you have not already made plans to attend SAFETECH this year in Milwaukee, you should make plans to attend now — it’s not too late. “Now I would like to address all of our safe technicians. If you have not already made plans to attend SAFETECH this year in Milwaukee, you should make plans to attend now — it’s not too late.” Jim Wiedman, CML President ALOA Security Professionals Association, Inc. [email protected] APRIL 2018 KEYNOTES 5 Even if you are not a full-time safe tech but would like to add safe work to the services you already offer, you should plan on attending. Pick up a class or two so you can add to your bottom line. Also. while you’re at it, you should make plans to attend ALOA 2018 in National Harbor, MD! It looks like it will be a really good show with a lot of sites and attractions to see. If you have children on summer break, you can make it a family vacation, and the kids can have some fun learning about our nation’s history and its capital. I sincerely hope to see you at both events! I hope that everyone is having a good and prosperous year, and I hope to see you soon! Best regards,